LinkedIn Ads Tip
Optimize Image Ratios
Stop using 1.91:1 (Landscape) for everything. Use 1:1 (Square) or 4:5 (Vertical) for mobile feed dominance.
Why This Matters
Square images take up 78% more screen real estate on mobile than landscape images.
How To Implement
1. Design creatives in 1080x1080 or 1200x628.
2. Test both.
3. Mobile users (80% of traffic) react better to taller formats.
Pro Tip
Ensure text overlay is centered so it doesn't get cut off on different device sizes.
More LinkedIn Ads Tips
Setting Up an Account-Based Marketing Campaign on LinkedIn
Upload your target account list and layer decision-maker job titles to run precision ABM campaigns at scale.
Exclude Audience Network
Uncheck "Enable Audience Network" for almost all LinkedIn campaigns to ensure quality.
Maintain Presence with Text Ads
Run "Text Ads" (desktop right rail) with low bids to keep your brand visible for pennies.
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