How to Get More Results from Video Ads on LinkedIn
Use video for awareness and education, not direct response. Target video viewers with a follow-up conversion campaign.
Why This Matters
LinkedIn video ads have low direct conversion rates but excellent view rates. Use them to warm up audiences, then retarget viewers who watched 50%+ with Lead Gen Forms.
How To Implement
1. Create a Video Views campaign targeting your cold audience.
2. Keep videos 30-90 seconds - long enough for value, short enough for attention spans.
3. Front-load the value - say something useful in the first 10 seconds.
4. Include captions (80% watch without sound).
5. Build a retargeting audience of 50%+ video viewers.
6. Create a follow-up Lead Gen campaign targeting this warm audience.
7. Offer something specific: demo, guide, webinar - not just 'contact us'.
Pro Tip
Create a 'video ladder': 2-minute educational video → retarget 50% viewers with 30-second offer video → retarget those viewers with Lead Gen.
Want Expert Help with LinkedIn Ads Management?
Let our team implement these optimization strategies for you.