Stop Using Interest Stacking on Meta Ads
In 2026, forcing narrow interests (e.g., 'People who like Golf' AND 'Income > $100k') often yields worse results than Broad Targeting with verified creative.
Why This Matters
Meta's AI is now smarter than your manual guesses. When you stack interests, you artificially limit the algorithm's pool of liquidity. Broad targeting allows the AI to find purchasers based on who is actually clicking and converting, not just who Facebook 'thinks' likes golf.
How To Implement
1. Launch a CBO (Campaign Budget Optimization) campaign.
2. Create one ad set with NO targeting (just location/age/gender).
3. Test 3 distinct creatives (e.g., 1 Video, 1 Image, 1 Carousel).
4. Let it run for 72 hours. The creative now does the targeting. If the ad shows a luxury watch, the AI will naturally find luxury buyers.
Pro Tip
If you must use interests, keep them as 'suggestions' in Advantage+ rather than hard constraints.
More Meta Ads Management Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
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