Setup Dynamic Product Ads (DPA)

For e-commerce, DPA is non-negotiable. Automatically potential customers the exact products they viewed on your site.

Why This Matters

Relevance is 100%. Viewers see exactly what they liked, increasing CTR and dropping CPA significantly.

1. Upload Product Catalog to Commerce Manager.

2. Install Pixel events (ViewContent, AddToCart, Purchase).

3. Create "Catalog Sales" campaign.

4. Select "Retarget ads to people who interacted with your products".

Add a creative frame (overlay) with price or "Free Shipping" to your dynamic images for extra pot.

Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.

Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.

Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.

Let our team implement these optimization strategies for you.