Target Hidden Interests
Many interests are hidden from the Ads Manager UI but available via API. Use third-party tools or Inspector to find them.
Why This Matters
The UI shows popular, crowded interests. Specific, niche interests often have lower CPMs due to less competition.
How To Implement
1. Use Facebook Marketing API or tools like "Audience Insights" wrappers.
2. Search for niche keywords.
3. Copy the Interest ID and paste into targeting.
Pro Tip
Look for "but no one else is targeting this" interests—these are gold mines for lower CPMs.
More Meta Ads Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
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