Filter Leads with Conditional Logic
Use Conditional Logic in Native Lead Forms to disqualify poor leads before they submit.
Why This Matters
Lead quality on Meta can be low. Filtering out unqualified users (e.g., "Do you have budget > $5k? No") saves sales team time.
How To Implement
1. Create New Form > Settings > Conditional Logic.
2. Set question: "Budget?".
3. If "Under $1k" -> Jump to "End Page for Leads" (Disqualified).
4. If "Over $5k" -> Continue to form.
Pro Tip
Send disqualified leads to a generic "Thanks for interest" page, while qualified leads get a "Book a Call" link.
More Meta Ads Tips
When to Use Advantage+ Shopping Campaigns (And When Not To)
Use Advantage+ for ecommerce scale, but keep manual campaigns for precise audience testing.
Advantage+ Shopping Exclusions
Scale ASC (Advantage+ Shopping) but ensure you define "Existing Customers" in Account Settings to track incremental lift.
Choosing the Right Attribution Setting
Stick to "7-day click, 1-day view" for most campaigns to give the algorithm enough data to optimize.
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