B2B In-Market Audiences

Microsoft's In-Market audiences for B2B are often more granular than Google's.

Why This Matters

MS owns LinkedIn. Their data on "business purchase intent" is robust.

1. Audiences > In-Market.

2. Search for "Business Services", "Payroll Services", etc.

3. Observe performance before applying bid modifiers.

Layer In-Market audiences on top of broad keywords to qualify the traffic.

Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.

Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.

Claim your Bing Places listing and link it to ads for Location Extensions.

Let our team implement these optimization strategies for you.