LinkedIn Targeting on Bing
The superpower of Microsoft Ads: Apply LinkedIn Profile targeting (Company, Job Title, Industry) to Search campaigns.
Why This Matters
You get the intent of Search (keyword) with the precision of LinkedIn (B2B persona).
How To Implement
1. Campaign Settings > Targets.
2. Edit Target Categories.
3. Choose "LinkedIn Profile".
4. Select relevant Industries or Companies.
Pro Tip
Bid +100% for your ideal ICP (e.g., "Software Industry") to ensure you win top placement for them.
More Microsoft Ads Tips
Audit Automated Extensions
Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.
Why Microsoft Ads Converts Better for B2B (And How to Use It)
Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.
Sync Bing Places
Claim your Bing Places listing and link it to ads for Location Extensions.
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