Sequential Storytelling with Bumpers

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Why This Matters

6 seconds is perfect for a reminder. Show a 30s ad first, then retarget viewers with a 6s "Don't forget!" bumper.

1. Create Video Sequence Campaign.

2. Step 1: 30s Skppable.

3. Step 2: 6s Bumper (Viewers of Step 1).

Focus on ONE single message or feeling in a Bumper. Do not try to explain features.

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Create Custom Intent audiences based on Google Search keywords and target them on YouTube.

Let our team implement these optimization strategies for you.