Skippable vs Non-Skippable

Use Non-Skippable (15s) for Awareness, Skippable for Conversions.

Why This Matters

Skippable ads allow uninterested users to skip (you don't pay). Non-skippable forces the message but costs CPM.

1. For Leads/Sales: Use Skippable In-Stream (part of VAC).

2. For Brand: Use Non-Skippable 15s.

If your Skippable ad has a high view rate (>30%), it means your creative is engaging.

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Let our team implement these optimization strategies for you.