Mastering YouTube Shorts Ads

YouTube Shorts is booming. Adapt content to be vertical (9:16), fast-paced, and lo-fi.

Why This Matters

Polished TV commercials look fake on Shorts. UGC-style, choppy edits perform better.

1. Shoot in 9:16.

2. Hook in first 1 second.

3. Use native-style text overlays.

4. Add to Video Action Campaigns.

Don't put critical visual elements in the bottom 30% (blocked by caption/like buttons).

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Let our team implement these optimization strategies for you.