Calculate Profit On Ad Spend to understand real profitability beyond just revenue numbers.
POAS (Profit On Ad Spend) measures the real profitability of your campaigns by accounting for product costs and fees, unlike ROAS which only looks at revenue.
POAS = (Revenue - COGS - Fees - Ad Spend) / Ad SpendCalculators can tell you the score, but we can help you win the game. Get a free audit of your actual ad account performance.