One sale is counted as 2 or 3 conversions in Google Ads.
Inflated ROAS and incorrect bidding optimization.
Conversion tag firing on page reload, or firing on both 'Button Click' AND 'Thank You Page' view.
Set Counting method correctly (One for leads, Every for sales).
**Use Order ID**: Add a Transaction ID to the conversion tag. Google deduplicates identical IDs.
**Change Counting Setting**: Switch form submissions to 'One' per click (for lead gen) instead of 'Every'.
**Fix Triggers**: Ensure the tag only fires once per session or matches a unique URL.
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