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AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

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Home/Troubleshooting/google-ads/Troubleshoot GTM Tag Not Firing
google-adsError: Tag Inactive

Troubleshoot GTM Tag Not Firing

Conversion tracking status remains 'Unverified' or 'Inactive'.

Impact Assessment

Conversions are not being recorded.

Why This Happened

GTM container not published, wrong Trigger configuration, or conflicting scripts on page.

Prevention

Always test in GTM Preview Mode before publishing.

How to Fix This Issue

1

**Preview Mode**: Use GTM Preview Mode to test the trigger.

2

**Check Trigger Rules**: Ensure the 'Page View' or 'Click' trigger conditions match the live site URL exactly.

3

**Publish Container**: Did you forget to hit Submit > Publish?

4

**Check Code Placement**: Ensure <script> is in <head> and <noscript> in <body>.

Still stuck?

Troubleshooting ad account bans can be tricky. If you'd rather not risk making it worse, our team can take a look.

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