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Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

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Home/Troubleshooting/google-ads/Resolve 'Limited by Budget' Status
google-adsError: Limited by Budget

Resolve 'Limited by Budget' Status

Your campaigns are missing potential impressions because the daily budget is exhausted too early.

Impact Assessment

Ads stop showing for the rest of the day, leading to missed conversions.

Why This Happened

CPC is too high for the allocated budget, or targeting is too broad.

Prevention

Forecast budget needs accurately. Don't target the whole world with $10/day.

How to Fix This Issue

1

**Increase Budget**: The obvious fix, if ROI is positive.

2

**Lower Bids**: Reduce Target CPA or Max CPC to get more clicks for the same cost.

3

**Refine Targeting**: Pause expensive/low-performing locations or keywords.

4

**Standard Delivery**: Switch delivery method (though Standard is now default).

Still stuck?

Troubleshooting ad account bans can be tricky. If you'd rather not risk making it worse, our team can take a look.

Book a Free Audit