Keywords have low Quality Score, leading to high CPCs and low impression share.
You pay more for lower positions.
Low CTR, poor Ad Relevance, or poor Landing Page Experience.
Structure campaigns granularly (STAGs) from the start.
**Tighten Ad Groups**: Move the keyword to a dedicated ad group with specific ads.
**Improve CTR**: Rewrite ad copy to be more compelling and include the keyword.
**Optimize Landing Page**: Ensure the page loads fast and contains the keyword in H1 and content.
Troubleshooting ad account bans can be tricky. If you'd rather not risk making it worse, our team can take a look.
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