Google Ads helps you find customers who are looking for you. Meta Ads helps customers find you before they know they need you. The choice depends on your product's demand type.
High Intent. Users are actively searching for a solution.
Low Intent. Users are browsing socially; ads interrupt them.
High. Competitive auctions for keywords drive up CPCs.
Medium. Impression-based pricing is often cheaper for traffic.
Secondary. Unless using Shopping/YouTube, it's text-heavy.
Primary. Success depends entirely on creative (Image/Video).
Keyword-based. Targets what people *want*.
Audience-based. Targets who people *are*.
Use Google Ads if you solve an immediate problem (e.g., 'Emergency Plumber'). Use Meta Ads if you have a visually appealing product or need to generate demand (e.g., 'Cool New Gadget'). ideally, use both.
