SEO (Search Engine Optimization) builds long-term assets. PPC (Pay-Per-Click) behaves like a faucet you can turn on and off. Both capture search traffic, but the economics differ wildly.
Slow. Takes 3-6+ months to see significant traction.
Instant. You can have traffic within hours of launch.
High. Content ranks for years without ongoing payments.
Zero. The moment you stop paying, traffic stops.
Low. You are at the mercy of algorithm updates.
High. You control copy, landing page, and bid.
High. Users trust organic signals more than paid ads.
Medium. Users know it's an ad, though intent remains high.
It's not an 'or' choice. Use PPC to test keywords, validate ideas, and get immediate revenue. Use SEO to build long-term profitability and reduce your blended CAC over time.
