Both platforms demand vertical, sound-on video. TikTok is the home of 'raw' trends, while Instagram Reels often features more polished, aesthetic content.
Younger. Gen Z dominant, though skewing older recently.
Mixed. Millennials and Gen Z heavily present.
Lo-fi, authentic, humorous, 'ugly'.
Aesthetic, curated, high-quality, aspirational.
High. Creatives burn out in days.
Medium. Creatives can last weeks.
Low. Generally cheaper to reach 1,000 people.
Medium/High. More mature auction.
Use TikTok for viral potential, cheaper reach, and younger demographics. Use Reels (via Meta Ads) for better conversion tracking, older purchasing power, and stability.
