Stephen Colenn is a Senior Media Buyer and performance marketing specialist with over 10 years of experience managing paid search, paid social, and automated bidding strategies across competitive B2B and e-commerce verticals. He holds an MSc in Marketing from The University of Edinburgh and professional credentials in Google Ads and Meta Blueprint.
Your CPA is rising. Your Frequency is high. Your ad is dying. Don't kill it. Revive it. Techniques to iterate on winners without starting from scratch.
By default, Microsoft funnels your 'Search' budget into 'Display' (Audience Network). Learn the 3 hidden ways to turn this off and save 20% of your spend.
Stop managing 50,000 keywords. Use Dynamic Search Ads to let Bing crawl your website and generate ads automatically. The ultimate guide to Page Feeds.
Instant Forms get cheaper leads. Landing Pages get better leads. A data-driven guide on when to use each for B2B and Service businesses.
One checkbox can destroy your campaign volume. Master the difference between Observation and Targeting, and learn to layer GA4 predictive audiences for maximum ...
Google can spend 2x your daily budget. Learn how to manage pacing, forecast end-of-month spend, and use detailed scripts to land exactly on target.
When your customer's house is flooding, they don't want to read a blog post. They want to call. Master Call-Only Ads to capture high-urgency demand instantly.
Not all conversions are created equal. Learn how to tell Smart Bidding that a lead from New York is worth 2x more than a lead from Ohio.
Stop writing random headlines. Master the P.E.T. Framework, IF functions, and RSA slot mechanics to scientifically double your CTR and lower your CPC.
Your customers don't buy at 3 AM. Why are you bidding then? Master Ad Schedules to bid more aggressively during 'Power Hours' and save budget during dead zones.
Don't have time to create keywords for 5,000 products? Let Google crawl your site and generate ads automatically. The ultimate guide to controlling DSA.
Stop clicking slowly in the browser. Learn how to use Google Ads Editor to make 1,000 changes in 5 minutes. Bulk edits, offline work, and cloning strategies.
Schedule a manual audit of your current ad accounts or discuss a full-service management agreement tailored to your target CAC.
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