SaaS (B2B) YouTube Ads Benchmarks

Name: SaaS (B2B) YouTube Ads Benchmarks 2025
Creator: AdsManagement.co
Published: 2025-01-01

Current performance standards for SaaS (B2B) advertising on YouTube Ads.

CTR

0.5%

Click-Through Rate

CPC

$2.50

Cost Per Click

CVR

1.2%

Conversion Rate

CPA

$130

Cost Per Acquisition

Expert Analysis

Explainer videos (1-2 mins) work well for complex tech.

Source: AdsManagement.co 2025 Data

If your campaigns aren't hitting these numbers, we can help optimize your YouTube Ads strategy.