B2B Tech / SaaS LinkedIn Ads Benchmarks

Name: B2B Tech / SaaS LinkedIn Ads Benchmarks 2025
Creator: AdsManagement.co
Published: 2025-01-01

Current performance standards for B2B Tech / SaaS advertising on LinkedIn Ads.

CTR

0.65%

Click-Through Rate

CPC

$9.50

Cost Per Click

CVR

2.8%

Conversion Rate

CPA

$220

Cost Per Acquisition

Expert Analysis

Expensive clicks but high LTV. Sponsored Content with whitepapers works.

Source: AdsManagement.co 2025 Data

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