Conversion Tracking Setup: Measure What Matters

Every decision in paid media depends on conversion data.

If your tracking is wrong, your optimisations are wrong. This is the foundation everything else builds on.

What to Track

At minimum, track:

| Conversion Type | Priority | | :--- | :--- | | Purchases | Essential | | Form Submissions | Essential | | Phone Calls | High | | Chats Started | Medium | | Key Page Views | Low |

For ecommerce, track purchase value, not just purchase count.

For B2B, track qualified leads, not just form fills.

Platform Setup

Each platform has its own tracking:

1. Google Ads: Google Ads conversion tag or import from GA4
2. Meta Ads: Meta Pixel and Conversions API
3. LinkedIn Ads: LinkedIn Insight Tag
4. Microsoft Ads: UET Tag

GA4 as the Hub

Google Analytics 4 can serve as your central truth.

Connect GA4 to Google Ads for consistent reporting. Use audience exports for remarketing.

Enhanced Conversions

First-party data improves attribution.

Enable enhanced conversions on Google Ads by passing hashed user data with conversion events.

Testing Your Setup

Use these tools:

1. Google Tag Assistant
2. Meta Pixel Helper
3. LinkedIn Insight Tag Checker

Get Expert Setup

Book your free audit to review your tracking implementation.