Home Services Lead Generation: Find Local Customers
Home services businesses live and die by local lead flow.
When someone's boiler breaks, they search Google. Your job is to appear first.
Home services leads are urgency-driven. Whoever appears first usually wins.
Google Local Service Ads
Local Service Ads (LSAs) are now essential for home services.
They appear above regular search ads with a "Google Guaranteed" badge. This builds instant trust.
| Feature | Local Service Ads | Search Ads | | :--- | :--- | :--- | | Position | Top | Below LSAs | | Pricing | Per lead | Per click | | Trust Signal | Google Guaranteed | None | | Setup | Background check | Standard |
Search Campaign Structure
For traditional Google Ads:
- Emergency services (highest bids)
- Installation services
- Maintenance and repair
- General enquiries
Geographic Targeting
Target by service radius, not postcode alone.
Most home service businesses can serve a 15 to 30 mile radius. Set bids higher for closer areas.
Call Extensions
Home services buyers prefer calling. Use call extensions and call-only campaigns.
Track calls with at least basic conversion tracking.
Take Action
Book your free audit to improve your local lead generation.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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