Microsoft Ads: The Underrated Search Platform
Microsoft Ads reach audiences that Google cannot.
The Bing network powers search on Microsoft Edge, Yahoo, and DuckDuckGo. That is a significant chunk of the internet that most advertisers ignore.
Microsoft Ads CPCs are typically 30 to 50 percent lower than Google for the same keywords.
Who Uses Bing
The demographic skews older and wealthier. Desktop usage dominates.
This makes Microsoft Ads particularly effective for:
- B2B services targeting enterprise buyers
- Financial services reaching high net worth individuals
- Legal services where desktop research is common
Import from Google Ads
The fastest way to start is importing your existing Google campaigns.
Microsoft offers a direct import tool that copies campaigns, ad groups, keywords, and ads.
| What Imports | What Does Not | | :--- | :--- | | Campaign structure | Performance Max | | Keywords and bids | Smart Bidding history | | Ad copy | Audience lists | | Extensions | Conversion data |
Audience Network
Microsoft Audience Ads extend your reach beyond search into native placements across MSN, Outlook, and partner sites.
For SaaS companies, this can be a strong prospecting channel.
Start Today
Explore Microsoft Ads for B2B or book your free audit.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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