Performance Max Campaigns: The Complete Setup Guide
Performance Max changed everything about how we run Google Ads campaigns.
For ecommerce brands, it replaced Smart Shopping. For B2B companies, it offers unprecedented reach across every Google property.
Performance Max works best when you give it strong creative assets and clear conversion signals.
What Makes Performance Max Different
Unlike traditional search campaigns, Performance Max runs across Search, Display, YouTube, Gmail, and Discover simultaneously.
This means one campaign can handle what used to require five separate ones.
When to Use Performance Max
Performance Max shines in two scenarios:
- High volume ecommerce with clear purchase data
- Lead generation when you have offline conversion imports set up
If you are running a SaaS business, you need conversion data flowing before this campaign type makes sense.
The Asset Requirements
You will need:
| Asset Type | Minimum | Recommended | | :--- | :--- | :--- | | Headlines | 3 | 5 | | Long Headlines | 1 | 5 | | Descriptions | 2 | 5 | | Images | 1 | 15 | | Videos | 0 | 5 |
Next Steps
Read our guide on Google Ads for Ecommerce or request a free audit of your current campaigns.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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