Real Estate Advertising: Generating Leads for Properties
Real estate advertising requires a different approach than most industries.
The product is fixed location, high value, and deeply visual. Your ads need to reflect all three.
Real estate leads are geographically predictable. Use this for hyper-targeted campaigns.
Channel Selection
For real estate lead generation:
- Google Ads for search intent ("houses for sale in Manchester")
- Meta Ads for visual showcase and retargeting
- YouTube Ads for virtual tours
Campaign Structure
Segment by property type and location:
| Segment | Focus | | :--- | :--- | | Residential Sales | Location + bedroom count | | Commercial | Property type + size | | Rentals | Location + price range | | New Builds | Developer + location |
Visual Creative
Real estate sells on imagery. Invest in:
- Professional photography
- Virtual tour videos
- Drone footage for larger properties
Lead Capture
Use dedicated landing pages with property details and clear contact forms.
Microsoft Ads can work well for commercial real estate where buyers research on desktop.
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About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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