Remarketing Strategy: Bringing Visitors Back
98% of website visitors leave without taking action.
Remarketing puts your brand back in front of them as they browse the web, scroll social media, or watch videos.
Remarketing typically delivers 2 to 3x higher conversion rates than prospecting campaigns.
How Remarketing Works
When someone visits your site, a tracking pixel tags them.
You can then show ads to that tagged audience across:
| Platform | Placement | | :--- | :--- | | Google Ads | Display Network, YouTube, Search | | Meta Ads | Facebook, Instagram | | LinkedIn Ads | LinkedIn feed | | Microsoft Ads | Bing, Audience Network |
Audience Segmentation
Not all visitors are equal. Segment by:
- Recency: 7 days vs 30 days vs 90 days
- Depth: Homepage only vs product page vs cart
- Action: Viewed vs added to cart vs started checkout
For ecommerce, cart abandoners are your warmest audience.
For B2B, target visitors who viewed pricing or case studies.
Creative Best Practices
Remarketing ads should:
- Reference what they viewed
- Address objections
- Create urgency
Avoid generic brand ads that ignore browsing behaviour.
Frequency Capping
Do not annoy potential customers. Cap impressions at 5 to 15 per user per week.
Take Action
Request a free audit to improve your remarketing strategy.
About the Author
Performance marketing specialist with 6 years of experience in Google Ads, Meta Ads, and paid media strategy. Helps B2B and Ecommerce brands scale profitably through data-driven advertising.
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