Google Ads Management Term

Conversion Tracking

Conversion Tracking measures valuable actions users take after clicking your ads - purchases, leads, sign-ups, calls. It requires the Google Ads tag or Google Tag Manager on your site. Accurate tracking is essential for Smart Bidding optimization.

Example in Practice

"After implementing Enhanced Conversions, we recovered 22% of previously untracked sales, giving Smart Bidding better data to optimize."

Related Terms

Enhanced Conversions

Enhanced Conversions improve conversion tracking accuracy by sending hashed first-party customer data (email, phone, address) to Google. This helps match conversions to ad clicks even when cookies are blocked, increasing tracked conversions by 5-20%.

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