Google Ads Management Term

Enhanced Conversions

Enhanced Conversions improve conversion tracking accuracy by sending hashed first-party customer data (email, phone, address) to Google. This helps match conversions to ad clicks even when cookies are blocked, increasing tracked conversions by 5-20%.

Example in Practice

"After enabling Enhanced Conversions, our reported conversions increased by 18% without any change in actual sales - we were just tracking more accurately."

Related Terms

Conversion Tracking

Conversion Tracking measures valuable actions users take after clicking your ads - purchases, leads, sign-ups, calls. It requires the Google Ads tag or Google Tag Manager on your site. Accurate tracking is essential for Smart Bidding optimization.

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Display Extensions (Sitelinks, Callouts)

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GCLID (Google Click Identifier)

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