Google Ads Management Term
Display Extensions (Sitelinks, Callouts)
Display Extensions add extra information to your text ads - sitelinks (additional links), callouts (short value props), structured snippets (lists), call extensions (phone numbers), and more. They improve ad real estate and often boost CTR by 10-15%.
Example in Practice
"Adding 4 sitelinks and 4 callout extensions increased our search ad CTR from 4.2% to 5.8%, improving both traffic and Quality Score."
Need Help with Google Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.