Google Ads Management Term
Impression Share
Impression Share is the percentage of impressions your ads received compared to the total available impressions. Lost impression share can be due to budget (not enough money) or rank (bids/Quality Score too low). It helps identify growth opportunities.
Example in Practice
"Our Search Impression Share was only 45%, with 30% lost to budget. We increased budget 50% and captured those lost impressions profitably."
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