Offline Conversion Tracking
Offline Conversion Tracking lets you import CRM conversions (closed deals, qualified leads, phone sales) back into Google Ads using the GCLID. This shows Google which clicks led to real business outcomes, dramatically improving Smart Bidding for B2B and high-value sales.
Example in Practice
"Importing our closed-won deals via Zapier improved our B2B campaign's target CPA accuracy by 45% over 60 days."
Related Terms
Enhanced Conversions
Enhanced Conversions improve conversion tracking accuracy by sending hashed first-party customer data (email, phone, address) to Google. This helps match conversions to ad clicks even when cookies are blocked, increasing tracked conversions by 5-20%.
GCLID (Google Click Identifier)
GCLID is a unique parameter Google appends to URLs when someone clicks your ad. It's used to track conversions back to specific clicks, enabling accurate attribution and Smart Bidding optimization. Auto-tagging must be enabled for GCLID to work.
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