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Professional paid ads management for predictable growth.

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ADSMANAGEMENT

Home/Glossary/LinkedIn Ads Management Glossary/Insight Tag
LinkedIn Ads Management Term

Insight Tag

The LinkedIn Insight Tag is a JavaScript snippet you add to your website to track conversions, build retargeting audiences, and access website demographics. It shows you which companies and job titles visit your site, even without form submissions.

Example in Practice

"After installing the Insight Tag, we discovered that 40% of our website traffic came from companies with 1,000+ employees, helping us refocus our targeting strategy."

Related Terms

Matched Audiences

LinkedIn's suite of targeting tools that let you combine your own business data with LinkedIn's professional data. This typically includes Company Match (ABM lists), Contact Match (CRM uploads), and Website Retargeting.

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