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AdsManagement.coBy TwoSquares

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Ads Management
AdsManagement.coBy TwoSquares

Professional paid ads management for predictable growth.

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ADSMANAGEMENT

Home/Glossary/LinkedIn Ads Management Glossary/Matched Audiences
LinkedIn Ads Management Term

Matched Audiences

LinkedIn's suite of targeting tools that let you combine your own business data with LinkedIn's professional data. This typically includes Company Match (ABM lists), Contact Match (CRM uploads), and Website Retargeting.

Example in Practice

"We uploaded a list of our top 500 target accounts into Matched Audiences to ensure our ads only showed to decision makers at those specific companies."

Related Terms

Lead Gen Forms

Pre-filled forms that populate with a user's LinkedIn profile data (Name, Email, Job Title, Company) when they click your ad. Because users don't have to type anything manually, conversion rates are typically 5x higher than landing pages.

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