LinkedIn Ads Management Term

Message Ads (InMail)

Message Ads (formerly Sponsored InMail) deliver personalized messages directly to a user's LinkedIn inbox. They only send when the user is active on LinkedIn, ensuring visibility. Message Ads have strict frequency caps - users can only receive one per 45 days.

Example in Practice

"Our Message Ad campaign for a webinar achieved a 52% open rate and 8% click rate, resulting in a £45 cost-per-registration."

Related Terms

Conversation Ads

Conversation Ads are interactive message ads that let you create branching conversation paths based on user responses. Unlike Message Ads (single message), they offer multiple CTA buttons that lead to different follow-up messages or landing pages.

Continue Through The Glossary

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