Seniority Targeting
Seniority Targeting lets you reach LinkedIn users by their job level: Entry, Senior, Manager, Director, VP, CXO, Partner, Owner. Combined with job function or title targeting, it helps you reach decision-makers at the right level for your offer.
Example in Practice
"Limiting our targeting to Senior, Director, and VP seniority levels reduced lead volume by 40% but increased SQL rate from 8% to 22%."
Related Terms
Company Targeting
Company Targeting lets you reach employees of specific companies by name or by company attributes like size, industry, or growth rate. You can upload a list of company names, use LinkedIn's company filters, or target companies similar to your best customers.
Job Title Targeting
Job Title Targeting lets you reach LinkedIn members by their exact job title or standardized LinkedIn job title categories. You can target specific titles (e.g., 'VP of Marketing') or broader categories (e.g., 'Marketing Manager and above'). Combine with seniority levels for precision.
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