LinkedIn Ads Management Term

Sponsored Content

Sponsored Content are native ads that appear in the LinkedIn feed, looking similar to organic posts but marked 'Promoted'. They can be single image, carousel, video, event, or document ads. It's LinkedIn's most versatile and commonly used ad format.

Example in Practice

"Our Sponsored Content carousel showing 5 customer success stories achieved 3x higher engagement than single-image ads."

Related Terms

Lead Gen Form

Lead Gen Forms are native LinkedIn forms pre-filled with a user's profile data (name, email, company, job title). They allow users to submit their information without leaving LinkedIn, resulting in higher conversion rates than landing page forms.

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