Conversation Ads
Conversation Ads are interactive message ads that let you create branching conversation paths based on user responses. Unlike Message Ads (single message), they offer multiple CTA buttons that lead to different follow-up messages or landing pages.
Example in Practice
"Our Conversation Ad with 3 paths (Demo, Pricing, Case Study) achieved 15% higher conversion rate than a single-CTA Message Ad."
Related Terms
Lead Gen Form
Lead Gen Forms are native LinkedIn forms pre-filled with a user's profile data (name, email, company, job title). They allow users to submit their information without leaving LinkedIn, resulting in higher conversion rates than landing page forms.
Message Ads (InMail)
Message Ads (formerly Sponsored InMail) deliver personalized messages directly to a user's LinkedIn inbox. They only send when the user is active on LinkedIn, ensuring visibility. Message Ads have strict frequency caps - users can only receive one per 45 days.
Need Help with LinkedIn Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.