Meta Ads Management Term

Advantage+

Meta's suite of AI-powered automation products that minimize manual control in favor of algorithm-driven results. The most famous is Advantage+ Shopping Campaigns (ASC), which fully automates targeting and creative combinations.

Example in Practice

"We switched from manual targeting to an Advantage+ Shopping Campaign and saw a 14% decrease in CPA because the algorithm found buyers we never would have thought to target."

Related Terms

Broad Targeting

A targeting strategy where you define essentially no audience constraints (no interests, no lookalikes) other than location and age/gender. You rely entirely on your ad creative and the algorithm to find the right people.

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