Broad Targeting
A targeting strategy where you define essentially no audience constraints (no interests, no lookalikes) other than location and age/gender. You rely entirely on your ad creative and the algorithm to find the right people.
Example in Practice
"In 2025, Broad Targeting often outperforms interest stacking because it gives the algorithm the widest possible pool to find cheap conversions."
Related Terms
Advantage+
Meta's suite of AI-powered automation products that minimize manual control in favor of algorithm-driven results. The most famous is Advantage+ Shopping Campaigns (ASC), which fully automates targeting and creative combinations.
CPM (Cost Per Mille)
CPM stands for Cost Per Mille (thousand impressions). It's the amount you pay for every 1,000 times your ad is shown. Meta Ads uses an auction-based CPM system where advertisers bid against each other for ad placements.
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