Meta Ads Management Term
Attribution Window
The Attribution Window is the time period after a user interacts with your ad during which a conversion can be credited to that interaction. Meta offers 1-day view, 7-day click, and 28-day click options. Shorter windows show fewer but more directly attributable conversions.
Example in Practice
"Changing from 7-day click to 1-day click + 1-day view attribution reduced reported conversions by 30% but showed us the true impact of our ads."
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