Meta Ads Management Term
Audience Exclusions
Audience Exclusions prevent your ads from showing to specific groups - like existing customers, recent purchasers, or people who already converted. They're essential for separating prospecting from retargeting and preventing wasted spend on the wrong audiences.
Example in Practice
"Excluding purchasers from the last 30 days prevented us from paying to acquire customers we already had, saving 12% of budget."
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