Catalog Sales Objective
The Catalog Sales objective optimizes for purchases from your product catalog. It uses Dynamic Product Ads to show users the specific products they viewed or added to cart. Required for DPA retargeting and Advantage+ Shopping Campaigns.
Example in Practice
"Our Catalog Sales campaign with dynamic retargeting achieved an 8.5x ROAS by showing cart abandoners the exact products they left behind."
Related Terms
Advantage+ Shopping Campaigns
Advantage+ Shopping Campaigns (ASC) are Meta's AI-powered campaign type for ecommerce. They automate audience targeting, creative selection, and budget allocation across placements. ASC combines prospecting and retargeting in a single campaign with minimal manual controls.
Dynamic Product Ads (DPA)
Dynamic Product Ads automatically show relevant products from your catalog to people based on their browsing behavior. Meta dynamically generates ads featuring products users viewed, added to cart, or purchased, making them highly personalized at scale.
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