Meta Ads Management Term

Campaign Budget Optimization (CBO)

CBO automatically distributes your campaign budget across ad sets based on performance. Instead of setting individual ad set budgets, you set one campaign budget and let Meta allocate spend to the best-performing ad sets in real-time.

Example in Practice

"Switching to CBO consolidated our learnings and improved overall campaign ROAS from 3.8x to 4.5x as Meta found the best audiences automatically."

Related Terms

Learning Phase

The Learning Phase is the period when Meta's algorithm is gathering data on how to deliver your ad set efficiently. It typically requires 50 conversions in 7 days to exit. During this phase, performance is unstable and costs may be higher.

Need Help with Meta Ads Management?

Our team of experts can help you optimize your campaigns and improve performance.

Get a Free Audit Learn About Our Meta Ads Management Services

Back to Meta Ads Management Glossary