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Home/Glossary/Microsoft Ads Management Glossary/Import from Google Ads
Microsoft Ads Management Term

Import from Google Ads

Microsoft Ads' Import feature lets you copy campaigns, ad groups, keywords, and ads directly from Google Ads. It automatically maps settings, bids, and extensions, making it easy to launch Microsoft campaigns in minutes rather than hours.

Example in Practice

"We imported our top-performing Google campaigns and adjusted bids up by 20% to account for Microsoft's typically higher conversion rates."

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