Master the language of Microsoft Ads Management. From basic metrics to advanced optimization concepts, this glossary covers everything you need to run successful campaigns.
Learn About Our Microsoft Ads Management ServicesAuction Insights shows how you're performing relative to competitors in the same auctions. Metrics include impression share, overlap rate, position above rate, and top of page rate. Use it to identify competitive threats and opportunities.
Auto Targeting on Microsoft Ads automatically expands your targeting to reach additional relevant audiences beyond your manual settings. Similar to Google's optimized targeting, it uses machine learning to find converters you might miss with manual targeting alone.
Microsoft Ads' Import feature lets you copy campaigns, ad groups, keywords, and ads directly from Google Ads. It automatically maps settings, bids, and extensions, making it easy to launch Microsoft campaigns in minutes rather than hours.
In-Market Audiences reach users actively researching and considering products or services in specific categories. Microsoft uses browsing and search behavior to identify purchase intent. They're highly effective for reaching ready-to-buy prospects.
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