Microsoft Ads Management Term
Microsoft Audience Network (MSAN)
MSAN is Microsoft's native advertising network that shows image-based ads across premium sites like MSN, Outlook, and Microsoft Edge. It uses Microsoft's audience data and AI for targeting, similar to Google's Display Network but with different inventory.
Example in Practice
"Our MSAN campaign achieved a 35% lower CPA than Display Network for the same B2B audience, likely due to the older, higher-income user demographic."
Need Help with Microsoft Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.