Microsoft Ads Management Term

LinkedIn Profile Targeting

LinkedIn Profile Targeting is a Microsoft Ads exclusive feature that lets you target users based on their LinkedIn profile data (company, industry, job function) while they search on Bing. It combines search intent with professional demographics for precise B2B targeting.

Example in Practice

"We layered LinkedIn Profile Targeting onto our B2B keywords, targeting only 'Finance' job functions at companies with 500+ employees, reducing wasted spend by 40%."

Related Terms

In-Market Audiences

In-Market Audiences reach users actively researching and considering products or services in specific categories. Microsoft uses browsing and search behavior to identify purchase intent. They're highly effective for reaching ready-to-buy prospects.

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