Microsoft Ads Management Term
Shopping Campaigns
Microsoft Shopping Campaigns show product ads with images, prices, and store names in Bing search results. They pull data from your Merchant Center product feed. Like Google Shopping, they're essential for ecommerce advertisers targeting high-intent buyers.
Example in Practice
"Our Microsoft Shopping campaigns achieved 22% higher ROAS than Google Shopping, likely due to less competition and an older, higher-income audience."
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